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Le Titre Du Livre : Trade-Off: Why Some Things Catch On, and Others Don't

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Tradeoff why some things catch on and others dont ~ Kevin Many shows how the tugofwar between quality and convenience can make or break a product a brand or even a company This book puts a new slant on why we make the choices we make in the marketplace

Tradeoff why some things catch on and others dont ~ Shares insight into factors that influence why various companies and products are successful or unsuccessful analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses

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